Pringles Summer

The Pringles Summer Hit

Our Role

Art direction
Campaign strategy
Concept development
Content production
Copywriting
Event Production
Filmmaking
Influencer marketing
Motion Graphics
Social Media Content

BRIEFING

To create a notorious campaign for summer linked to friendship and fun.

CAMPAIGN

We released a summer hit linked to the best feelings of summertime. We created The Pringles Summer Hit with Juan Magán and Bouchra and we collaborated with several spanish and italian influencers. We also were present in some of the most important festivals in Spain and Italy.

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Strategic Map

Hit song creation

Festival presence

Social media

Competition prize:
Ibiza rocks

Influencers

In store

Festival presence:
Spain

BBK

Arenal Sound

Sonorama

Festival presence:
Italy

Idays

Gondarpark

Rock in Rome

Case Study

What makes summer the best season of the year? Sun, friends, food, and of course, music. That is why we decided to mix all of these ingredients and create a summer hit with Juan Magan and Bouchra, helping Pringles to own the summer.

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This year we want to own the summer.

Goals

1M direct contacts with Pringles Stands
Spain 9.23M views
Italy 5.8M views
Absolute sales record in Italy