Super Bock

Digital Content

    Our Role

  • Art direction
  • Campaign strategy
  • Concept development
  • Content production
  • Copywriting
  • Filmmaking
  • Influencer marketing
  • Motion Graphics
  • Social Media Content
  • Social media strategy

BRIEFING

 

Create engaging content that mixes Super Bock’s spirit with authentic music.

 

 

 

CAMPAIGN

 

In order to introduce Super Bock in Spain, and specifically in Galicia, we decided to create branded content in a series format with four episodes, so that we could bring the brand closer to people. For this series we wanted to choose an influencer that on one hand connected with the brand values and that also did craft work.

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Strategic Map

Social media
Video posts
Graphic posts
Concert contest
User generated content
Films
Brand interviews
Personality videos

Episodes

In these four episodes we find out Javi Pacheco’s story of a man who had to reinvent himself and who is passionate about music and motorcycles.
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Creer para crearCapítulo 1
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Una vida dando gasCapítulo 2
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No solo rugen los motoresCapítulo 3
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Galicia auténticaCapítulo 4

Inspiration comes from life.

Javi Pacheco

Social Media

Goals
  • 9.7M reach

  • 15K engagements

  • +32% new followers

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