Royal Canin

Cats Are the Answer

    Our Role

  • Art direction
  • Campaign strategy
  • Concept development
  • Content production
  • Copywriting
  • Filmmaking
  • Social Media Content
  • Video production
  • Website design

Briefing

 

Generate brand awareness creating an emotional bonding and a beneficial relationship between cat owners/lovers and Royal Canin

 

 

Campaign

 

We created a problem-situation where cats were the solution/answer. To communicate this, we produced a series of four short-episodes inspired by the mockumentary format in which we presented an office that decides to adopt cats to fight post-vacation blues.

play

Strategic Map

Teaser
web
user generated context
collaboration with animal shelters
Mini serie
Social Media
Graphic Pieces
Mini videos

Episodes

play
The OfficeEpisode 1
play
Iberian FaunaEpisode 2
play
Cat TrainingEpisode 3
play
The MisteryEpisode 4

Logo & Web Design

play
play

Photo Gallery

Goals
  • 3.4M views

  • Big Press impact

  • 5.3M total impressions

  • 157K total interactions

Cookies make your experience on our website sweeter. By clicking “Accept”, you consent to the use of cookies . For more information visit our Cookie Policy and Privacy Policy.